Frase is a SEO content optimization and AI writing software. In 2021 this market started to gain a lot of attention and more and more AI tools started to pop up. However, based out of Boston, the founders at Frase have a lot of experience in software and machine learning.
The Challenge
After their initial launch, Frase wanted to continue their growth and increase sign ups and trials. Their funnel consisted of their home page, trial page, and pricing page.
The goal was to reach more digital marketers and content specialists to introduce Frase and it’s amazing AI features.
The Strategy
For this trial campaign, we focused on Google search ads.
Before we started advertising, we installed the Google ads conversion pixel for sign up, trial, and purchase conversions across each step of the funnel. This is a vital step to ensure success with any Google ads campaign.
We launched a variety of ads that targeted the keywords segments in their niche.
The Results
5X
6%
250+
accounts created in < 3 months