How Frase Generated 352 Conversions In Less Than 3 Months From Google Ads

Frase is a SEO content optimization and AI writing software. In 2021 this market started to gain a lot of attention and more and more AI tools started to pop up. However, based out of Boston, the founders at Frase have a lot of experience in software and machine learning.

The Challenge

After their initial launch, Frase wanted to continue their growth and increase sign ups and trials. Their funnel consisted of their home page, trial page, and pricing page.

The goal was to reach more digital marketers and content specialists to introduce Frase and it’s amazing AI features.

The Strategy

For this trial campaign, we focused on Google search ads.

After a few optimizations to the sign up landing page, the funnel was in a good place.

Before we started advertising, we installed the Google ads conversion pixel for sign up, trial, and purchase conversions across each step of the funnel. This is a vital step to ensure success with any Google ads campaign.

Frase Marketing Funnel

We launched a variety of ads that targeted the keywords segments in their niche.


The Results


increase in weekly signups


average conversion rate


accounts created in < 3 months

Back to blog