How Path Social Reached 3X LTVs With A Course Upsell

Path social is an automation software that helps you grow your Instagram following. When you use the software it helps increase your engagement and attract more authentic followers without any extra work on your part. There are many competitors in this niche but Path Social has a modern brand and simple interface.

The Challenge

Automating your Instagram follower growth is great, but once you set it up, there’s not much else you can do with the product. The team at Path Social wanted to create more value for their users by providing content on Instagram and Influencer marketing. This would help with user retention and provide opportunities to upsell and increase user LTV.

The Strategy

For this content offer, we put together a course called Instagram Growth Academy. This course covered important topics around account management, creative design, working with influencers, and running Instagram ads. The course served as a perfect upsell to the software and helped keep users engaged with the product.

The Results

  • 2+ hours of content created
  • ~3X increase in monthly revenue


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